I really liked the first few pages I saw, but I was kind of grossed out by the young girls in make-up in a few of the spreads. There was some that was cute and a bit like little girls playing dress-up but most of felt a bit inappropriate, in my opinion. Yuck.

Agreed. I was disappointed. I thought it had the potential to be really cool, but couldn't get past all the girls styled to look like women.

While I agree that images of children in make up are often a bit strange, I think it is important to consider the focus of the photography as well as that of the magazine. This is a high fashion magazine for children and parents (most likely readers of Vogue, W or other such publications). The style of photography is meant to evoke a story through the styling of the shoot. If you've ever looked at Vogue you will know that the editors aren't suggesting you dress exactly like the models styled with two foot bouffant hairstyles or covered in paint pigment - I think one should approach Babiekins the same way. No one is telling you to put green eyeshadow on your little girl... Everyone is entitled to his or her own opinion, but as a mother I was not offended. In fact, many of the photos seemed to celebrate the creativity and innocence of childhood that is so beautiful. I will be subscribing to this magazine.