Baby Boomer Home Appliance Design

Baby Boomer Home Appliance Design

4869fde91c29cc6f3cf9d7f4f31c7a27ab180469?w=240&h=240&fit=crop
Maxwell Ryan
Dec 9, 2008

Good Quote: "When you've got designers that are 25 or 30 years old, it's very hard for them to understand what someone in their 60s or 70s experiences."

It was bound to happen. After the deluge of reading glasses, SUV's and sensible shoes, the aging baby boomer generation (which controls the largest part of the the roughly $25 billion U.S. appliance market) is getting revamped home appliances that have larger knobs (easier to see), higher openings (no bending over) and automatic controls that help folks avoid burning things or leaving them on too long. Expect this to roll out over the whole home appliance/electronics category as young designers retool to serve this population...

"...many of these people are demanding appliances that help them cope with the aches, pains and other infirmities they confront as they grow older."

Far from the homes of the future, that Gregory highlighted yesterday (Above), These new homes will look a lot different.

Click here for the complete story in the Wall Street Journal: Home Appliances to Soothe the Aches of Aging Boomers .

Created with Sketch.