Bang & Olufsen BeoTime Alarm Clock: It's A Metal Stick!

Bang & Olufsen BeoTime Alarm Clock: It's A Metal Stick!

Range Govindan
Jul 15, 2009

If you are looking for a unique clock for your home office or your workplace, this is it. BeoTime can be brandished around and operated with one thumb. Clocks come in all shapes, sizes and colors, but this is the first time that we've seen anything like this. Sure, there are novelty clocks available, but nothing really like this. Remember, it's a stick and an alarm clock all at the same time.

Joking aside, this is a pretty strange device. It has a few functions and it will attract comments and questions from anyone who sees it. For that purpose, it's perfect. What we find interesting is that the stick houses an accelerometer, kind of like a Wiimote. Before you ask, you can't play Wii with this, but it senses movement and alarms can be disabled using that feature. So that's interesting. Since it's wireless, you can take it with you while you travel, though we can't be sure what airport security will make of it.

Bang & Olufsen, the premier maker of home theater products, will make a new type of device: an alarm clock. It's not just any alarm clock. It's basically an aluminum stick. Well, maybe it's more, but it still looks like a stick to use. B&O tend to say that it looks like a flute. What does it do? It's wireless, but powered by three AA batteries which will function for a year. Also, it's got an accelerometer, which is pretty cool. Accelerometers can sense movement, meaning that this clock is sensitive to movement.

BeoTime is tied into the broader range of Beo home theater products. However, it's quite minimalistic since it looks like a stick. Other than telling time, it can wireless switch other B&O audio and video products on and off, thanks to alarms or sleep timers. These menus can be navigated via the large center button. To use the snooze button, just shake it about a bit. The time, alarms and other info are displayed on a set of low-res panels. BeoTime also functions as a basic remote. Apparently it's ideal for one's work or home office. The stick can be operated by a thumb when it is held in one hand. Pretty convenient! It can be wall mounted with an invisible magnetic wall bracket.

The B&O stick was designed by Steffen Schmelling, who was inspired by Mozart's The Magic Flute. Bang & Olufsen will release the BeoTime alarm clock in August. It will be available for $375, [via Gizmodo]

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