Apparently, 62% of Brits feel that their home urgently needs a revamp — but they are unsure where to start. Habitat hopes to facilitate the inspiration with their new This is my Habitat campaign and contest.
As part of the recently launched "This is my Habitat" campaign, UK residents are asked to upload a picture of themselves in their home with their favorite piece of Habitat furniture. In return they could win a two night stay for two in a luxury London hotel, their own photo shoot, with a top photographer and a £1,000 Habitat Gift Card.
The campaign was initially fronted by Supermodel Helena Christensen and followed by Bjorn Borg but you still get the feeling it's real homes of everyday folk!
To enter the competition (for UK residents) or to view more of the current entries go to: "This is my Habitat".
A selection of photographs will be exhibited in Habitat stores across the United Kingdom in 2010, as well as online, until the winner is announced in February.