Before & Make-Believe After: Virtual Staging

Before & Make-Believe After: Virtual Staging

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Janel Laban
Jul 22, 2009

When sales are soft, realtors and sellers try all sorts of things to entice buyers and "staging" homes by filling them with furniture that may appeal to prospective homeowners is now a standard process. But, as sales slow and wallets tighten, some sellers are settling for "virtual staging" instead of the traditional dressing-up ...

... of the interiors. According to an article in Sunday's Chronicle, this process of adding furniture and decor to photographs of empty rooms a growing business. Charges are, naturally, far less than a traditional staging project. One example: A 2400 sq ft home in Brentwood was "virtually staged" for $300 - actual staging in that area is estimated to cost $3-4000 for three months.

Check out the full article (and more photo examples) right here and let us know what you think of this concept in the comments below. If you were intent on working with a stager to sell a home, would you go with a "virtual staging" or the real thing?

Images: by Virtually Staging Properties via SFGate

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