Begin Again isn't an entirely new venture; the two creators also founded Sprig Toys, and they acquired ImagiPLAY toys as part of this new company. Their misison, "to tell stories through toys, to teach through play, and to invent in partner with the planet," engages both a commitment to the environment and a passion for honoring kids' imaginations. All their toys are categorized by "style" of play: artist, writer, inventor, sportster, hero, and beginner. While they claim to base their philosophy on the writings of Benjamin Barlowe (we couldn't find much information on this 1950s "inventor"), their system echoes well-researched theories like Howard Gardner's multiple intelligences.
In their effort to remove all "oil" from their toys, the company uses only plant-based materials for their products, like natural rubber, natural cotton fabrics, sustainably harvested woods, wheat starch plastic, and bamboo. In addition, they will be donating some of their proceeds to the community, although the company is new enough that they haven't yet outlined which charities they will support.
So far, only a few toys in each category are for sale on their site, although many others are listed and we expect the option to buy will be up and running soon. Prices are reasonable and the products seem very high quality.
What do you think? Does this philosophy seem new and innovative to you, or just that of another green toy manufacturer? Will you try Begin Again?
For more information and to see their offerings, visit Begin Again Toys.
(Via Daily Candy.)