Behind the Blog: GeekSugar

GeekSugar's tagline is "geek is chic," and the same could be said of their downtown San Francisco offices where the GeekSugar team puts together their daily content of tech and gadget news from a female perspective. Editor Heather Dale, whom we had the pleasure of hanging out with a few months back, was kind enough to provide us with a sneak peek of her team's fun, friendly and comfortable open space work area that combines feminine style with an evident love for all things tech...

Tell us about GeekSugar’s focus, goals, aesthetic.
GeekSugar is a tech website for women that follows the hottest new gadgets and video games, tech news and trendy gadget accessories. We share informative gadget, gizmo and website reviews, tips and how tos in a conversational and easily digestible format. With a tag line "geek is chic," you can expect to see products on geeksugar that are not only functional, but fashionable and design oriented. We aim to be the most comprehensive and relevant tech-related content destination site for women, but we don't turn the fellas away.

We are part of the Sugar Network, which is made up of a collection of lifestyle and entertainment sites covering topics from celebrity, fashion, shopping, beauty, pets, entertainment, food, health and more.

How would you describe the GeekSugar’s studio/office (sq ft, architectural features, style)?
Sugar Inc. is located in a stunning and historic 22-story building in downtown San Francisco. In 1992, the entire building received a major renovation, which restored the way it looked when it first opened its doors in 1927. The lobby is probably the most impressive area — it features Italian marble floors and columns, and a striking hand painted ceiling with gold-leaf accents. It's rich with history and walking tours come through daily, although I don't think they tell first time visitors the legend of the building ghost!

Sugar headquarters, which takes up a full 12,000 square foot floor, is bright, airy, and has beautiful high ceilings. A far cry from the French Romanesque design in the lobby, our walls are decorated with cheery bright pink and blue hues, and the rooms are constantly filled with natural light, which I love. All but one of the Sugar Network editorial staff is female so naturally there's a soft, fun and feminine ambiance to the office the moment you walk in.

Our workspaces are open, minimal and modern. Each of us has a large white desk with a big Apple monitors, and pink or blue pillows spruce up individual work spaces. Something else that enhances the workspace my bosses' adorable three-year-old daughter, who comes into the office almost every day. She is one of the few people to have her own corner (nursery) office and is a delightful mascot of sorts.

In terms of layout and organization of your work space, what are specific details that you’re particularly proud of?
The editorial area at Sugar Inc. is completely open so you won't find any walls or cubicles blocking the space. Desks are arranged in three or four person pods and the open layout ensures (and encourages!) all the editors brainstorm, share stories and chat during the day, which provides constant story fodder. I love that my workspace has a giant window and wooden sill that overlooks downtown SF so I can escape for a zen moment when I need it. I also have a lot of space behind me where I can stow away my gadgets and geek gear and a special closet on the other side of the office for overflow.

I'm particularly proud of the simplicity of my space. Practically everything I need and do is on my laptop, so I don't have a ton of loose papers or sticky notes cluttering my desk.


What’s on your desk(s) at this moment?
My favorite tech books and mags, my BlackBerry, iPhone, a lamp, my star mug, headphones, and a notepad.


Any tips or advice about office décor, layout or organization?
Being in a creative profession, I need to work in an office space that that is not only stimulating, but inspiring. Our office is warm and inviting and feels like a home away from home, which makes it an enjoyable environment to come to work to each day.

Thanks to Heather Dale and the GeekSugar Team for sharing!

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