Behind the Counter: Best Store Blogs 2012

Apartment Therapy's Annual Guide

Designers and retailers have embraced blogging in all the best ways — using it to advertise to customers but doing so in an entertaining way. Some retailers are jumping on the DIY bandwagon while others use their blog as a venue for showing off new designs and providing design inspiration. Take a look at some of our favorite retail blogs this year…

• We admit we may be a little biased in loving West Elm's Front & Main blog. Former Apartment Therapy editor Aaron Able shares his amazing eye for gorgeous spaces and new trends in daily posts. Plus, this blog provides a fun way to see behind the scenes of new store openings.

• One of the fun things about Anthropologie's The Magazine is that you don't know what you're going to get. From a post sharing favorite French finds for under $50 to a silly drawing about making the most of a quilt, it's a fun blog for quick yet useful amusement.

• As you might expect from the man who creates bright and whimsical home goods, Jonathan Adler's Musings are delightfully cheeky.

Home Depot's DIY and project rich blog totally makes sense. After scrolling through the posts for inspiration, you may find yourself drawn into their store for the materials.

Vecco has teamed up with DIYers and designers for a blog that is all about providing inspiration.

• From mini history lessons, like the recent Happy Birthday, Thonet, to contests and eye candy, Design Within Reach's Design Notes hits all the right notes.

• Besides providing a behind the scenes look at The Vintage Bazaar, organizers Katherine Raz and Libby Alexander take us through home and office tours, introduce us to vendor profiles and feature plenty vintage finds and inspiration.

• If you've ever been wowed by the Ikea hacks we've seen here, you'll really enjoy Ikea Share Space. It's so fascinating to see how people around the world give flat pack, carbon copy furniture their own unique touch.

• Of course etsy, the site that practically ushered in the handcrafted craze, would have an amazing blog. Worth a visit for the beautiful images alone, we also enjoy their "Short Stories," brief backgrounds on featured items.

• From Peggy Wong, a former Deputy Art Director for Martha Stewart, to Erin Loechner, the blogger behind DesignForMankind.com, the team of contributors to the FLOR blog bring a lot of design expertise to the table.

(Image: West Elm)

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