Benjamin Moore Launches Magazine App for the iPad

Benjamin Moore Launches Magazine App for the iPad

Mat Sanders
Jul 28, 2011

Design fiends will have a beautiful, new way to find digital inspiration, thanks to
Benjamin Moore & Co.—a magazine-style app for the iPad recently brought to life by the popular paint company.

In its inaugural issue titled Color-life, the Benjamin Moore & Co. mini-reader is filled with creative material. In a job-well-done, this app is a prime example of a company putting forth their brand in an innovative way, while actually providing inspiration and content that doesn't feel (too much) like they are trying to sell you something.

The color-centric features in the first issue include home tours, trend roundups and video interviews with designers like Ghislaine Viñas and Carl D'Aquino. It's beautiful, it's fun, it's free - but it's only available for the iPad.

To download Color Life visit the iTunes Store.

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