Benjamin Moore & Co.—a magazine-style app for the iPad recently brought to life by the popular paint company. In its inaugural issue titled Color-life, the Benjamin Moore & Co. mini-reader is filled with creative material. In a job-well-done, this app is a prime example of a company putting forth their brand in an innovative way, while actually providing inspiration and content that doesn’t feel (too much) like they are trying to sell you something.
The color-centric features in the first issue include home tours, trend roundups and video interviews with designers like Ghislaine Viñas and Carl D’Aquino. It’s beautiful, it’s fun, it’s free - but it’s only available for the iPad.