Product: Benjamin Moore Natura Paint
Source: Gray's Paint & Wallpaper
Price: Approx. $15.99/quart
Rating: Strong Recommend*
Nutshell Review: Love it!
Full Review: Since moving into our new home, we've used Benjamin Moore's new zero-VOC primer and paint on both our walls and our floors. We love it and doubt we'll ever use anything else again. There's no odor at all, and it goes on smoothly and covers well -- and it dries in about an hour.
*Our Ratings:
• Strong Recommend
• Recommend
• Weak Recommend
• Don't Recommend
Related Posts:
• Benjamin Moore Natura Paint
• Best Eco-Friendly Paints

Sheex Bedding
How many colors does this paint come in?
If it's like Aura, they can match anything, the geniuses at the Ben Moore place.
I've got one coat of this on the walls in my hallway. I'm really happy with it! They can make any color you want - I love picking the Benjamin Moore colors, just because they are so fabulous. It's great stuff.
The biggest complaint I've heard about zero VOC paints is much more fading than traditional paints. So after a few months, how are things looking for your test sample? :)
Well, the color fading may be true of other brands, but with Benjamin Moore's Water Borne Platform; Aura, Natura, Eco-Spec and Ben they use Color Lock technology. What does that mean to the end user?
It will not fade or rub off like other No-VOC counter parts! obviously Aura is more durable then Natura, you do give up a little scrub cycles. However, compare to other brands it is awesome.
Benjamin Morre has excellent colors; Historical, Affinity, Classic, Previewer and Pottery Barn collections. I found a company that will make any Benjamin moore Paint Color for you on a 20"x20" sample and send it to you for $7.99!
Yep, $7.99 instead of $20 a quart to try color.
DrySamples.com What Hue is for You?
Any further comments on the Natura? Thanks in advance. :)
I painted child's room with Benjamin Moore Natura ("fresh air"!!!)almost 2 months ago... Still smells very badly, don't know what to do.
I've heard some talk about it smelling --- what are the reviews on this?? Also, I have heard since it dries quickly it's easier to see brush marks and/or roller marks...any comments?
You are lucky you only painted one room. We painted the entire house almost a year ago, and it is still out gassing. The first few months it smelled of rotting fish, now it is less strong and has a chemical smell to it. To this day, I still exchange the air in the house with strong fans every morning for several hours. I can't get Benjamin Moore to answer my calls. I found many other unhappy Natura paint victims at:
http://www.dld123.com/q&a/index.php?cid=13746
Read all 17 pages. A note to any satisfied Natura customers, I suspect not all batches are faulty, because occasionally I read about someone who says their paint doesn't smell. Even our painter who works with high VOC paint commented on how strong the smell was 3 montns AFTER the paint job! He said even regular paint within 3 months has finished out gassing.
I too have been having bad smell. It's been two weeks now and it's still there. I have been airing out the room with a fan and still no progress. A Benjamin Moore representative came to my home and acknowledged that the room smelled "earthy". He wrote down the two batch numbers of the cans that I used and said he will have the lab investigate. I noticed the same smell on one of the cans. The rep called and said the lab did not find any smell and said they can compensate me for new primer (which he claims should cover the smell), paint (Aura), and supplies. But my concern is the smell (though the rep says it's safe). It's only going to be blocked and not eliminated and my newborn will be staying in that room and I don't know what kind of residuals the wall will be releasing. Suggestions are welcomed...
I also have a bad chemical paint smell from Benjamin Moore Natura paint. I painted my ceiling 6 weeks ago, and I still have to keep my bedroom window open 24/7. After the first coat smelled "bad" I waited a week and went to BM to ask why it smelled. The man behind the counter said there were no complaints or problems, and I was probably imagining it. Foolishly, I painted a second coat. How long before the smell goes away? Perhaps this is why I have constant headaches? I question the safety of this paint.
Oh wow, I wish I had seen these reviews. These people are not kooks -- I'm a 9 month pregnant mom and also thought this would be the safe option for the nursery. The smell is much, much stronger than Aura, which I've previously used and loved. Natura is not "virtually odorless" at all, but smells exactly like regular paint. Since having the room painted, we've had to keep its windows open (not convenient -- we live in a ranch and it's cold in Ohio) and a towel under the door, but whole house still smells like wet paint. It's nauseating. I'm panicked because we have nowhere else to put the baby or his things. This is the last thing we need to worry about right now! Shame on you Benjamin Moore!!
Today we are finally painting the closet in our bedroom (a 4x9 walk in that I share w/ my husband) for my Mothers Day present. We bought a gallon of Natura from the Ben Moore store this morning.
I've painted with all kinds of no and low VOC paints, milk paint etc and NEVER have I ever had a worse experience than this. The paint does not cover well and every time you go back over it with the roller it pulls the paint off. Terrible terrible terrible.
Tomorrow we'll have to get another gallon of paint from somewhere else and spend Mothers Day painting again. Natura really STINKS!
I would love to hear personally from those who have had issues with the Natura paint. My experience has been a nightmare. A new $30,000 building cannot be used due to the toxic nature of the paint. Please email me directly at szukidavis@aol.com as I want to get more information, possibly for an article that I'm working on. Thank you in advance.
My husband is an experience painter and painted a house in the summer of 2010. The couple were expecting a baby and they bought Benjamin Moore Natura paint. They did not complain of any odor, but they just informed us that the paint is starting to chip only 1 and half approx later. In the 20+ years, he has never received a call back. That is why I decided to do a little dedective work of my own. I see that there was a recall around that time - has anyone noticed this chipping problem also? Many thanks!
Benjamin Moore & Co. is making the following announcement concerning its Natura Brand paint. Certain batches of Natura flat and eggshell finish paint manufactured prior to 2010 were made with a defoamer that contained canola oil that in certain circumstances caused some consumers to experience a persistent odor problem after the paint was applied. In early 2010, the Natura flat and eggshell finishes were reformulated to replace the defoamer. This eliminated the odor problem. Batch numbers for Natura flat and eggshell finishes containing the defective defoamer are listed below. Benjamin Moore retailers were instructed to remove the old paint from retail shelves in the summer of 2010. If you experienced an odor problem from Natura paint that was purchased prior to September 1, 2010 or is from one of the listed batch numbers, please contact our complaint line at (855) 724-6802 (855-paint-02). If you can identify the batch number from the paint you used, please have it ready. We stand by our products and will address all consumer concerns caused by the paint.
(Pre-Reformulation Batches)
Product Batch Code
0512 01 023116
0512 01 081904
0512 01 102712
0512 1X 013419
0512 1X 022914
0512 1X 023217
0512 1X 033419
0512 1X 061803
0512 1X 073520
0512 1X 082207
0512 1X 083924
0512 1X 092611
0512 1X 093924
0512 1X 094429
0512 1X 103015
0512 1X 122510
0512 1X 132712
0512 2X 022611
0512 2X 033318
0512 2X 054126
0512 2X 112409
0512 3X 022106
0512 3X 022510
0512 3X 032005
0512 4X 013015
0512 4X 022611
0512 4X 031803
0512 4X 043520
0513 01 022409
0513 01 034025
0513 01 044530
0513 1X 019930
0513 1X 019931
0513 1X 019932
0513 1X 013116
0513 1X 014328
0513 1X 021702
0513 1X 021702
0513 1X 021702
0513 1X 023318
0513 1X 031702
0513 1X 033823
0513 1X 042106
0513 1X 052813
0513 1X 053520
0513 1X 073015
0513 1X 073823
0513 1X 074328
0513 1X 082510
0513 1X 092308
0513 1X 101702
0513 1X 122308
0513 2X 022106
0513 2X 023015
0513 2X 030520
0513 2X 032813
0513 2X 041601
0513 2X 043419
0513 2X 044126
0513 2X 074126
0513 2X 082914
0513 2X 103520
0513 2X 123621
0513 3X 022409
0513 3X 042914
0513 3X 092510
0513 4X 013621
0513 4X 014429
0513 4X 032409
0513 4X 043015
K511 01 042308
K512 01 033116
K512 01 072813
K512 1X 041601
K512 1X 043621
K512 1X 113116
K512 2X 054126
K512 3X 031904
K512 3X 052106
K512 4X 041803
K512 4X 052813
K513 01 054126
K513 1X 041702
K513 1X 043722
K513 1X 083520
K513 1X 093520
K513 1X 103621
K513 1X 112005
K513 1X 132712
K513 2X 024025
K513 2X 052005
K513 2X 053015
K513 3X 052005
K513 3X 053318
K513 3X 123015
K513 4X 033823
K513 4X 052611
K513 4X 053621
I have used Benjamin Moore Natura to paint the walls and woodwork in four rooms. I love it for use on walls. Ours are heavily sanded, and this paint is thick and covers the texturing beautifully. HOWEVER, it is horrible for using on woodwork. It shows every brush mark and drips and glops too easily. It is so thick that it fills in details and crisp corners. Against the warnings of the guy in the paint store, I went ahead and thinned it with water and got much better results, with it actually covering better on woodwork when it was thinned a little.
FYI, happened to see on Sunday Morning that Natura carries the Good Housekeeping seal of approval. Understanding is that Good Housekeeping will reimburse for defective product. May also put pressure on maker to fix the stink....