Benjamin Moore's 2017 Color of the Year Is...

Benjamin Moore's 2017 Color of the Year Is...

Oct 26, 2016
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The much-anticipated color of the year is here, and it takes a completely new direction from 2016's Simply White OC-117! One of our favorite things about Benjamin Moore's big reveal each year is how it speaks to larger design trends; this year's is unexpected, but on point. The Benjamin Moore design team explains their arrival to this color, "People are growing braver and more confident about working with color." The new hue reflects that: It's emotional, it's complex, and it's sure to spark some debate.

But enough build-up. The 2017 Color of the Year is...

(Image credit: Benjamin Moore)

Shadow 2117-30

We're psyched to see dark colors come back into play. Shadow 2117-30 is a moody purple with brown and gray undertones that take on different dimensions in different lights. It's a shade to choose when you want to really set the mood — or moods — in a room. Think: dramatic entrances, rich dining rooms, romantic bedrooms.

The Benjamin Moore design team found inspiration for the color, and the year's color trends, in art and fashion. "We've been seeing a groundswell of dark colors in the marketplace. This darker palette runs in tandem with the emergence of a more ornate, opulent, period-inspired sensibility spanning across all markets, from fashion to store design. When you're painting with a dark color, you're painting with intent.

The Benjamin Moore design team found inspiration for the color, and the year's color trends, in art and fashion. "We've been seeing a groundswell of dark colors in the marketplace. This darker palette runs in tandem with the emergence of a more ornate, opulent, period-inspired sensibility spanning across all markets, from fashion to store design. When you're painting with a dark color, you're painting with intent."

Shadow 2117-30 also speaks to color as something that has the capacity to shift depending on light and space. "Shadows are like another occupant in the room," says the design team. "They're ever-changing, and they can be used to great effect as a design tool."

From a practical standpoint, we love Shadow 2117-30 paired with black trim for a velvety, Old World look, or with silvers and grays for an assertive, contemporary feel. It would also look chic in a matte finish on walls, paired with the same shade in a semigloss on trim. Whatever context you put it in, it will bring depth and complexity.

To see how the color of the year plays in different lights, check out Benjamin Moore's 2017 lookbook. In it, the design team illustrates how Shadow 2117-30 (alongside a palette of colors that work with it) works throughout a single house, a space they call "The Theater of Light."

So: What do you think? Are you feeling this year's shift to darker tones, or will you stick with light whites and neutrals? Are any of you inspired to try Shadow 2117-30 in a space?


This post is sponsored by Benjamin Moore.
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