With DVRs in half of American households happily skipping commercials, a lot of us aren't even watching ads any longer. Well, except for what has unofficially become the dream day for all advertisers willing to shell enough money to have their high-production commercial aired during the Super Bowl. Like many of you, we were eagerly awaiting both the game and what was going to be air between plays...
It used to be that commercials paid for free television programming. Our options (and costs) flew up as we added hundreds of channels via satellite, cable, fiber, and whatnot. DVRs have blown up in popularity over the past few years - they were in 13.5% of households back in 2007 and almost 40% early last year. Streaming video sites such as Hulu started competing seriously against cable years ago. Throw in video-on-demand and other options and consider how many people are changing over from watching traditional television.
In any case, here are some of our favorite commercials from this year's Super Bowl. Last night's game had its highs and lows, and so did the commercials. With an average price tag of $3.5 million, advertisers offered a few commercials we'd actually deem entertaining. Here are our list of favorites from yesterday's game:
Beer commercials usually come in a few distinct flavors - the women, parties, and good times, the good old American values, or wacky humor. There were tons of beer commercials as always during the Super Bowl, but none really struck a chord except this cute little Bud Lite rescue dog.
Every year there are baby's making cute or funny, and this year's Doritos sling baby got one of the few genuine laughs from the crowd. We were all rooting for the kid from the start!
Coke had a few polar bear commercials, and the first one was so boring we might have missed the next few which were quite good. A fumbling bumbling catch and a cry from a fan whose team just lost - Coke finally put some personality into their polar bears.
Audi put a fun little twist on the hip and well-to-do set where the party-goers are vampires and the guy who brings the beer (or in this case the blood) accidentally wipes out the party. All of the other car commercials were either boring, sexist, or otherwise completely unforgettable.
Another car commercial that made some news for being "leaked" to the internet in the past few weeks was Matthew Broderick playing up a modern version of Ferris Bueller's Day Off. Instead of a classic Ferrari 250GT California Spyder, we were treated to the new Honda CR-V instead. We weren't overwhelmed, but nostalgia is still fun.