Good towels are really worth investing in. Pick the wrong ones, and you'll just end up replacing them because they feel scratchy, or they don't dry you off after your shower, or they end up discolored. According to a designer friend, her friend, and their clients, the best towels are actually from Macy's.
The Microcotton Towels are priced from $10-$50 ($7.99-$39.99 on sale), and available in 16 colors.
The Finest Towels are available in four neutrals, and range from $15-$75 ($11.99-$59.99 on sale).
(Edited from a post originally published 03.06.07)