Blogging can be an effective way for stores to bring in new business, but it's tricky to find the right balance between engaging content and self-promotion. Here are 10 stores that got it right — their blogs remain at the top of our bookmarks for inspiration, project ideas, trends, and product spotting.
BLOG: 2Modern Blog
Online shop 2Modern posts interviews with designers, roundups of new products, tips from the trade, and general inspiration. With a full roster of contributors, they stay up to date on the latest design trends.
BLOG: The Purl Bee
This is one of our all-time favorite project blogs. The site is filled with gorgeous photos and step-by-step instructions for quiltmaking, sewing, and knitting — all dreamed up by the talented Purl staff.
The Curiosity Shoppe
BLOG: Smarts and Crafts
San Francisco shopkeepers Lauren Smith and Derek Fagerstrom have a background in DIY media, having worked with Todd Oldham, ReadyMade Magazine, and Design Sponge.
Design Within Reach
BLOG: Design Notes
One of the longest lived store blogs, DWR's Design Notes dips into mid-century modern history and current design trends. They also post warehouse sales and markdowns here.
High Street Market
BLOG: High Street Market
Interior designer Kelly Galvin Robson runs a vintage Etsy shop from her 120-year-old house in Philadelphia. She posts the restoration process on her blog, along with inspirational photos and project ideas.
BLOG: The Style Files
Based in the Netherlands, Danielle de Lange runs online store Le Souk, but she's probably best known internationally as the author of the Style Files, a blog that aggregates the web's most beautiful inspirational photos.
BLOG: Hindsvik Blog
One of our favorite Etsy shops, Hindsvik has a well curated selection of vintage housewares. Owners Daniel and Valeria also have a blog "about the young couple renovating and redecorating their first home together."
The Post Family
BLOG: The Post Family
They're an "art & design collective, blog, gallery, store and website." Their blog is rich in graphic design, artist studio tours, interviews with designers, and random finds from around the web.
Photo: High Street Market Blog