With Black Friday and the holidays just around the corner, you may be wondering what nifty new gadget you can pick up for the fam. While it may be a little less than original, if you've been in the market for a set-top to make good use of that Netflix and Hulu Plus streaming subscription, there's no better time than now. Check out this first entry of an ongoing series of head-to-head set-top box comparisons to see what's worth your money and what deserves a big resounding 'pass.'
The online video and music streaming market has exploded over the past several years and we believe it's only going to get even bigger. Bigger selections. More cross-platform device implementation. Cheaper prices for even more mileage.
The problem is that there seems to be almost too many devices out there that attempt to answer this streaming bit. However, we feel we can help.
Using a very un-scientific scoring formula consisting of 1) number of popular streaming options, 2) streaming performance of native apps, and 3) general user-interface looks and feel, we set out to find out what's the best unit for online streaming out there today.
Note: All items reviewed below are updated to their latest firmware as of 11/14/11.
Apple TV 2G: 6/10
Pros: Good lookin' Netflix UI, some live sports such as NBA and MLB
Cons: Only Netflix and pay-per-view content via Apple store, navigating through videos using the included Apple Remote can be a huge pain
Roku XS: 9/10
Pros: Amazon Instant, Netflix, Hulu Plus, HBO Go, Pandora One... it's all there and then some, quick and easy authorization process using a PC with an onscreen passcode
Cons: 720p navigation interface looks like poo on a big screen, but you get 1080p streaming for online video
D-Link Boxee Box: 6/10
Pros: Sexy UI that integrates many streaming services together in one place, Netflix support (finally), and new Spotify app kicks major ass
Cons: Plethora of apps in library - none of which follow a standard style guide and generally disorganized, beta-feeling in some areas (especially when forced into a browser window and it doesn't automatically maximize the video), no Hulu Plus or Amazon Instant native app
Playstation 3/Xbox 360: 8/10
Pros: Both Hulu Plus and Netflix native app options, HD streaming, extremely convenient for gamers, both offer a very smooth UI that feels natural and constantly undergoing small changes that lead to big improvements
Cons: Still a very limited selection of apps compared to competition, gaming controllers feel awkward for daily TV viewing
Nintendo Wii: 4/10
Pros: Netflix available via downloadable app
Cons: Netflix only, controls are finicky, streaming is well-below HD
Samsung Smart TVs (and any other "smart TV" out today): 3/10
Pros: Offers Netflix, Hulu Plus and Pandora One
Cons: Atrocious, slow UI makes it nearly impossible to use
The Winners
For online streaming content today, the Roku XS (with its breath of relevant apps) and high-end gaming consoles seem to have the best bang for buck dollar to what-you-get. The Roku XS' interface is dead simple to use and Playstation 3/Xbox 360's offerings have the competitive advantage of also doubling as a game console.
While Apple TV and Boxee both had very attractive UI's for browsing online content, both tend to fall short by offering either a small limited selection or a disorganized collection of stuff we don't really care about. Content is key in a transitioning world of cable and dish-less TV, but even though we understand native apps can be expensive to develop, it goes a long way providing more value to the customer.
Be sure to stay tuned next week where we face off the set-top boxes to see which is best for local streaming content!

Commercial Flour Sa...
I'm not trying to do anything fancy (pretty much just use Netflix, Hulu+, a little Pandora), and I LOVE my Roku 2.
High high recommend. Easy to set-up, easy to use.
You forgot to mention that there is a way to stream Amazon.com content via the built-in Yahoo! app on Samsung "smart" TVs (and possibly BD players).
I have to second the vote for Roku. I couldn't possibly live without mine.
Good stuff! No Logitech Revue, though?
@petek We explored the option, but seeing as Logitech will probably be killing the unit soon (http://technorati.com/technology/gadgets/article/first-logitech-revue-google-tv-was/), we decided against it. If you own one, we'd love to hear what you think!
I have an XBox ($199), Roku 2 xs ($100) and Sony SMP N-100 ($50). The Sony has the most features of the three, but is last years model so get it while you can! It uses the PS3 like menu system, and has pandora, slacker, crakle, qrosity, hulu, amazon, netflix etc etc.
Roku is great for the bedroom because of small footprint, and playing angry birds is fun but that's about the only game they have for it. I found mine for 50$ at a tech conference (look around!)
Xbox is actually a great media player. its not really for the living room, but it gets the job done.
From the other end: what makes all of these KILLER is DLNA support, google that and you'll find you can get apps for your ipad, android phone, linux/mac/pc laptops etc, allowing you to stream anything to any of those devices (or even from device to device in some cases)- thus allowing you to cut the cord entirely, so you never have to lose the use of your laptop because its plugged into the tv. Google PS3 Media server for PC/Mac/Linux. Get Twonky for android. Get Media Connect for ipad/ipod/iphone.
final tip: android and iOS all have apps that work as remotes for all of these devices! check them out too!
One thing that's worth mentioning on the AppleTV is the Airplay functionality -- it can be a much more attractive option for someone who already has an iPad.
For example, Hulu Plus isn't available natively on the ATV, but you can stream via AirPlay from the Hulu Plus app. I think the native resolution is lower, though.
As the owner of a Revue I will chime in. I have a little love/hate relationship with my Revue. I cut the cord months ago and was looking a for a device to supplement my OTA TV watching, not to help me cut the cord. The Revue is GREAT at a couple of things, but very very average with a lot of others. It tries to wear to many hats at one time GoogleTV 1.0 is for geeks and nerds only.
The GUI requires a learning curve that seems to be unnecessary IMO. I am super tech savvy and I know that with the Revue I can't leave the room without my girlfriend looking confused and dazed.
The lack of sustainable quality apps are disappointing. For an Android device, the lack of a GMail/GCal app, as well as a weather app is reprehensible.
The Netflix and Pandora apps SHINE!! Just wish you could edit Pandora stations natively in the app, but that's a small quibble. The content is almost on par with Roku, but the built in Chrome browser makes up for some of the shortfalls, NOT ALL. Most of the great content is blocked (not logitech's fault).
It streams DLNA content from any DLNA server or device you have, and also allows you to view personal files via USB connection. It doesn't recognize ISO rips, but it does do MKV very well with subtitles.
Overall I think its a solid device, just not an all-star like the Roku or Boxee. At $99 its priced just right and if Logitech kills it off any further price drop would be gravy. Now all we need is for Logitech to get off their duffs and release the GoogleTV 2.0 Honeycomb update.
Wish Roku added in an antenna support to put OTA content into the Roku interface!
Apple TV just got a lot sweeter today! For $30 more, devs have a custom firmware (?) that you load on your apple tv that runs all those other movie formats and even lets you install apps like Plex or Last.fm!
Check it out here: http://www.engadget.com/2011/11/18/atv-flash-black-leaves-beta-grants-your-apple-tv-media-playin/
Don't know about PS3 but Xbox had a normal remote you can get for it. I use it all the time as my main remote and it's not awkward at all. Also, xbox has new content/apps coming out very soon I hear and you failed to mention ESPN on there.
PS3 has a remote, but the interfaces still feel like a video game console's, not for straight up watching TV.
Wii has home brew media player,
it can play any avi mpg flv etc file over WiFi from FTP or Windows shares
unlike Apple or Roku or...
but yes it is only 420p