We have blogged about ultra expensive cables before. While it is one thing to say your cables are better, it is another thing to try and openly deceive someone into thinking an expensive branded cable provides a better picture than a cheaper no name brand cable. That seems to be the case with some big box retailers.
"The Monster difference" in this case is a set of composite cables posing as HDMI cables being compared to expensive Monster branded HDMI cables. Poor form Monster Cable, we'll stick with our no name HDMI cables thank you very much.