Billy Heidenreich, Billy Wilder, and Stuetze by Ding3000

Billy Heidenreich, Billy Wilder, and Stuetze by Ding3000

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Regina Yunghans
Mar 21, 2007

Pimp my Billy. That's what Ding3000 is doing with the best-selling Ikea Billy shelf. Over 35 million Billy units have been sold worldwide, making it the world's best-selling shelf.

Quality materials and craftsmanship are found in all three of these Ding3000 alterations, in contrast to the mass-produced Billy shelves. However, these Billy sidekicks are available for purchase, too, at Design 3000.

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