Birchbox Opens its First Retail Location Tomorrow

Birchbox Opens its First Retail Location Tomorrow

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Tara Bellucci
Jul 10, 2014
(Image credit: Birchbox)

Birchbox goes out of the box: the subscription beauty service is opening its first retail store on Friday. The SoHo location is organized like its website, including categories like "cheek" and "second-day hair." There will be a build-your-own box workshop area, and plans on offering in-store classes.

A Sneak Peek Inside Birchbox's First Retail Store | Fast Company

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