Birchbox goes out of the box: the subscription beauty service is opening its first retail store on Friday. The SoHo location is organized like its website, including categories like "cheek" and "second-day hair." There will be a build-your-own box workshop area, and plans on offering in-store classes.
• A Sneak Peek Inside Birchbox's First Retail Store | Fast Company
(Image credits: Birchbox)