Birchbox Opens its First Retail Location Tomorrow

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Birchbox goes out of the box: the subscription beauty service is opening its first retail store on Friday. The SoHo location is organized like its website, including categories like "cheek" and "second-day hair." There will be a build-your-own box workshop area, and plans on offering in-store classes.

A Sneak Peek Inside Birchbox's First Retail Store | Fast Company

(Image credits: Birchbox)

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Tara is Apartment Therapy's Assistant Editor & Social Media Manager. When not living in 140 characters, you'll find her thrift shopping around Boston, canning, and Instagramming photos of cats.