Starting this week, you can get your beauty box fix at Gap. This Friday, Birchbox will begin hosting pop-up shops inside select Gap locations.
The pop-ups will be at flagship Gaps in New York, Los Angeles, San Francisco, Chicago, and Houston, running through the end of July. Like at Birchbox's SoHo store (which opened last July), customers will be able to test new products, build their own boxes, and purchase exclusive subscription boxes at each pop-up.
Gap has previously partnered with Birchbox to offer a limited edition Baby Gap box.