Blake Lively Launches Lifestyle Brand, Preserve

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Taking a page out of Gwyneth Paltrow's book, actress Blake Lively has launched her own online lifestyle shop and newsletter. Preserve covers and sells products related to Style, Home, and Taste, with a focus on indie makers. Purchases in each category also benefit related charities.


(Image credits: Preserve)

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Tara is Apartment Therapy's Assistant Editor & Social Media Manager. When not living in 140 characters, you'll find her thrift shopping around Boston, canning, and Instagramming photos of cats.