Hearst, publisher of magazines like Country Living and House Beautiful, conducted a survey and found out that 43% of their subscribers would pay more for a magazine printed on recycled paper.

Would you?

Ad Age , in an article by Nat Ives, reports that four out of five respondents said that everyone should be concerned about being eco-friendly. In addition, 75% of the savvy readers polled said that you can't always believe advertising claims that a product is green.

We're a magazine fanatic (We've blogged before about how we have too many magazines.) So we'd gladly cough up a little more pocket change knowing that our latest shelter mag had recycled content. Would you?