Mid-range Design. The October issue of Metropolis arrived this week and it's chock-full of good stuff. The article A Council of Five looks at the new San Francisco–based furniture company, Council, founded by Derek Chen. (One of our favorite booths at ICFF.) The company adapted a European model of a furniture company — independant designers paid in royalties...
We think this excerpt from Kristin Palm's piece says it best:
With many Americans' design savvy growing along with their disposable incomes, Chen saw an opening for a small firm exhibiting an international design sense. Thinking of the customer who wants modern-influenced pieces a step (or two) up from IKEA, he explains, "Right now you only have two choices. You can buy European or you can get the design classics from Knoll and Herman Miller. That's great design, and I have them in my home, but maybe there is somebody out there who wants something a little bit fresher but still with European quality."
We do! We do!