Blogging... Modernism Spring 2007 First Look

Blogging... Modernism Spring 2007 First Look

Jonathan
Apr 30, 2007

Starting at the back, and working our way forward, the Spring 2007 issue of Modernism Magazine had some really interesting content. First off, the back page featured an article called "The Talented Mr. Jeré." Many mid-century mod fans are familiar with the metal sculptures that are commonly associated with Curtis Jeré. But did you know that he was not a real person at all?... Apparently the name is a pseudonym that was inscribed in every sculpture produced by the California company, Artisan House, since the early 1960's. The article continues that "...If anyone can lay claim to the name, however, it is Jerry Fels, Artisan House's longtime design director and president." The company was founded by Fels and his brother -in-law, Curtis Freiler. They intended to produce "gallery -quality art for the masses." As their company continued to grow, they needed to hire more artists to help, and to avoid problems with crediting each artist, they gave birth to the fictitious "master sculptor" Curtis Jeré (a twist on their names.) Everything was dated, signed, and copyrighted "C.Jere´." The article continues with where they are now, and some funny insights from Fels. More on the Spring 2007 Modernism in a later post... The Spring 2007 issue of Moderism Magazine is on newstands now.
Created with Sketch.