The article suggested that this retail trend is due in large part to modern dads being more involved in childrearing. According to a study conducted in 2002, Gen X dads (those age 23 to 37) spent significantly more workday time parenting than Boomer fathers did. Compare 3.4 hours to 2.2 hours per day. The study also predicted that Gen Y dads will continue to be more involved than the generations of dads before them.
Putting the retail point aside, we have seen, at least anecdotally, increased dad involvement. In our neighborhood, we see early Saturday morning dads having lattes while carrying and pushing and chasing babies. We see after work dads picking up kids from daycare heading towards the metro. And we see it in our own household.
How about AT: Nursery readers - is dad more involved than your own dad was?