Kodak's making a move to gain market share in the home photo printing realm with a three-pronged market approach: combating high ink prices, lab quality photos and ease of use.
Photo printers are cheap and accessible because companies try to make that money back on the cost of their ink and paper. The improvement in both quality and cost of ink puts Kodak out ahead of the pack. Their new ink should last 100 years, instead of the usual 15 years. This is because
their new systems use a pigment-based ink vs. the industry standard dye-based inks.
The photos print out at a cost about a dime less per-print compared to other companies, as stated in a PC World article, at about $.15 each. Even with their premium paper, prints only cost $.35 each. These reasons definitely gives consumers pause to think switching to home printing if their not already doing it.