Our second round digging through ReadyMade proved that we do still like this mag despite a few bumps along the way. A few of you made good points during the initial ReadyMade discussion that for a bi-monthly publication, you really wanted to see MORE. While we can't argue with that, we do think that the mag's thin size largely has to do with minimal ad space. We don't see a whole lot of advertising in this issue, but rather a lot of big, pretty images and fairly straightforward, informational copy (without making the mag text heavy...after all, in this industry people want to see, see, see). And while we can't ever imagine sitting down to make our own cardboard briefcase / backpack / satchel (p. 32-36) or putting shamrock decals on our glassware (p. 29), there were some other things that we found interesting and/or useful:
Custom coat rack (p. 76-77): using plywood, hangers, and screws. Useful and funny. We like the combo. House of the Rising Sun (p. 50-55): Gregg Bowman's 1957 ranch house in the East Bay is transformed into a green home great for entertaining. (Bedroom image above.) Sound Sources (p. 24-25): Eco-friendly building materials like Yolo Colorhouse paints, Unicork (cork for floors...we have our eye on this one), and UltraTouch denim insulation. O Eco Pioneers!: An interview with Chicago's Department of Environment commissioner, Sadhu Johnston, who is aiming to make Chicago a city that is using 20 percent renewable energy by 2010. From wind turbines to the Green Roofs program, Johnston is greening Chicago. Last time we mentioned ReadyMade, we heard from several disappointed readers out there... Is anyone a ReadyMade fan??