Discovery Home is going green."'The channel is doing well economically,' Mr. Zaslav [Discovery's Chief Executive] said, 'but it's not serving this higher purpose,'" reported the New York Times in this article.
We're excited to see more information will be flowing about green homes, although the article makes clear that it's not just a "higher purpose" that Discovery is after: it's higher profits. This blog points makes that point, along with some provocative, if anecdotal, claims that people aren't really that interested in green, anyway.
We're inclined to put aside cynicism and believe the net result will be positive: more information on green living going into 50 million homes every day should have that effect. But we still have a few questions.
In particular, we're wondering if TV works as an introduction to green. How did you decide to go green?