This is the attitude of Anya Hindmarch, who has designed a $15 reusable shopping bag that went on sale this morning at Whole Foods Markets in New York City. The New York Times article reports that releases of the bags in other cities around the globe have resulted in mobbed stores and injuries.
The article continues with Hindmarch using the language of necessity to explain why she wants to make green fashionable. “'To create awareness you have to create scarcity by producing a limited edition,” she said. “I hate the idea of making the environment trendy, but you need to make it cool and then it becomes a habit.'”
We have mixed feelings about this. What do you think, AT? And if you tried to get a bag, what was it like?