Blogging the New York Times: Square Milk Jugs

Blogging the New York Times: Square Milk Jugs

Jonathan B.
Jun 30, 2008

These funky-looking new jugs of milk are likely coming to a refrigerator near you. Why the change?

The new design is stackable, according to the New York Times, which means huge savings in transport, labor, and cooling: whereas one supermarket cooler used to hold only 80 gallons of milk, now it can hold 224.

Of course, that also means it should fit in your fridge at home more easily. We've got our eye on one of those svelte, energy saving SMEG fridges we blogged a couple weeks ago, so we'd love to see this kind of logic applied to more food products that go in the fridge.

Seems people like the lower price of the new carton, but haven't quite mastered the new pouring technique required by the new jug. Apparently, they're getting a reputation for spilling.

The new jugs haven't made their way out to California, so we haven't had the chance to try them out. Are they in your Sam's Club or Costco? And is this really green... or it it just efficiency masquerading as environmentalism?

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