Apparently the Uglydoll family is gaining 6 new members including Deer Ugly and Big Toe. We love these guys!
Another plush toy, Dooodolls , are aliens that have come to earth. The designer says each one represents one of the zodiac signs.
One of the more interesting finds we'd heard a buzz about, even before the toy fair, comes from Yury Gitman and his Banana Design Lab. This is the same company that designed The Beating Heart. The Beating Heart is a plush heart that comes in different colors and actually has a soothing heartbeat you can feel. When you hold it up to yours, your own heart will actually fall into sync with the pillow. Their website says it's like "yoga in a pillow". These aren't for kids 5 or under.
However, at this year's Toy Fair they introduced a brand new product called Chu Chi: The Plushie Night Light. This little guy's head lights up like a lantern and he also has the same heartbeat as The Beating Heart. There's a bear or a dog model. You choose.