Blogging The San Francisco Chronicle's New Green Section

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We're getting a bit weary of diagrams and tips like this one. It boils down to how much impact you think personal choice can make on the environment, and what kind of claims you're willing to make in the name of environmentalism. Our biggest beef: the single biggest thing you can do to help the forest is nowhere on this diagram!

We certainly agree with many, if not most, of the statements in this article. For example, buying FSC certified wood clearly shifts the market, if only in a small way, towards more sustainable production. But does buying pesticide-free cotton towels actually help the forest "frogs and other critters?" We're not so sure that link has been proven. Creating this kind of causal linkage seems dangerous. While it's reassuring to think that every individual action at home has an equal and opposite reaction in a distant forest, that is not necessarily the case.

We were most frustrated that the one action that could help the forests the most was left off the list. Simply increasing the amount of insulation in your attic cuts down on the greenhouse gasses created from heating and cooling your home -- and that could help lessen the impact of climate change on the entire ecosystem, including forests.

Read the original article at SF Gate.