Blogging the SF Chronicle: What Does Green Really Mean?

Blogging the SF Chronicle: What Does Green Really Mean?

Stephanie Kinnear
Apr 21, 2008

What does green really mean anyway?

Sometimes that's a difficult question to answer ... especially when the words "green" and "all-natural" and "sustainable" seem to be popping up on the labels of almost everything we buy -- from cereal to fabric softener sheets.

How do you separate the truly good stuff from the greenwashing? You could look for some sort of green seal of approval.

If your product has an organic label from the USDA, you know what that means. But, what if your product is "Certified" by the "Rainforest Alliance"?

What does that mean?

This article on the front page of Saturday's SF Chronicle immediately caught our eye -- What Does Green Really Mean?

Yeah, what does it mean, we thought. Please tell us!

But rather than answering that question, the article really tackles the gray, troublesome area of seals and certifications that are supposed to help consumers make good environmental choices. Are they really helping?

What do you think? Read on for the Chronicle's take on the issue.

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