Once ignored, female gamers are now a prime target for gaming manufacturers, especially for Nintendo and the DS. What is it that makes the DS particularly attractive to women? According to Wired, self improvement, learning and simulation type games are on the top of the list. Another sign that the Nintendo DS is selling well to women are the huge numbers of DS custom pouches being sold with female focused styles and colors. Maybe your mom will appreciate a little bit of technology for mothers day.