The bloom light is an indoor or outdoor light that uses solar energy for power. The naming of the light is very much reflective of the design. In the day it appears like a plant in a pot, collecting solar energy to power the lamp, much like a plant converts light energy into chemical energy during photosynthesis. Design and high school biology combined.
Once the light is all charged up, flip it over and you have the traditional lamp form along with lighting for your patio or deck.
We can't find a US distributor, but it is listed for 89 euros at the Bloom site here
-via Style Hive