When we first got the invitation to attend BoConcept's latest store opening in the Embarcadero, we admit we knew very little about the brand. Based on the image in the invite, we figured it was a very high-end furniture studio with lots of beautiful stuff we can't afford...
So imagine our delight when we arrived to find that yes, there was some beautiful stuff, but the prices were quite reasonable. Our favorite piece was the multi sphere pendant lamp, but we also liked the look of their sofas and accessories, which offered something a bit sleeker than the standard chain brand fair (the company's European roots are apparent in a lot of the design).
And while we can't say we were too fond of the purple velvet sofa and armchair set, for the most part we found the store to be a most welcome addition to the neighborhood.
BoConcept is now open at 101 Townsend Street.