Bollywood Studio Takes On Netflix in India

Bollywood Studio Takes On Netflix in India

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Tara Bellucci
Sep 16, 2015
(Image credit: Eros International via Bloomberg)

When it comes to streaming video, Netflix dominates. But one of the biggest studios in Bollywood is aiming to win over Indian viewers. Eros International soft launched their streaming service last year, and already has 26 million users.

The Mumbai-based studio cranks out 70 films a year, and with a catalog that dates back to 1977, they have plenty to work with without external licensing deals. Eros adds films to the streaming service immediately after release in theaters, and also streams soundtracks and music videos, since the musicals' songs often top the Indian charts.

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