Milk + Bookies was founded in 2004 by Meredith Alexander, a mother of two from Los Angeles. Its goal is to promote literacy and service learning through the hosting of book donation events. These events can be held at a local bookstore, be part of a birthday party or become a class project at school. Basically, kids donate new hardcover picture books, inscribe their name and a brief message on a special bookplate on the inner cover, and receive an 'I donated' sticker and the satisfaction of helping a less fortunate child embrace the joys of reading.
Hosting a Milk + Bookies event could be an alternative to a traditional birthday party and they have kits to help get you started and plenty of resources and materials to ensure a successful event. The birthday party kit costs $30 or, if you'd like to print out the materials yourself, you can have a download password emailed to you.
Check out this wonderful short video that explains the whole process quite beautifully:
(Images by Milk and Bookies)