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Puma City, Part One: Inside the Store

While we covered some of the basics in our previous post, yesterday we got the chance to spend a good deal of time climbing all over Puma City, closely examining what has generated so much interest on the Boston waterfront. While the exterior is striking with its Puma graphics and generous cantilevered decks, it was the quality and scale of space on the interior that made the experience worthwhile. Based on the simple 8'x40' module, the shipping containers are cut, shifted, and stacked to create a rich series of layered interior and exterior spaces...

 
 

The first floor contains most of the retail functions, highlighted by two double-height spaces. The second floor is punctured with two decks, making it light and airy. The third floor is more of a meandering space dotted with skylights and contains the bar and dramatic cantilevered deck.

The aesthetic is decidedly industrial — exposed screws and chalk lines with bright, red steel add all the decoration needed. The ceilings, though low, help push the relatively narrow space outward and details like full-height mirrors along exterior edges expand the views and trick you into thinking it is larger than it is. The floors and ceiling are all wood — actually, the standard wood found in all shipping containers — making them durable while adding warmth to the space.

We know this is not a home or apartment but look at the quality of space created from such a mundane artifact — it is inspiring and small details such as the mirrors could be applied to any small spaces. To contrast, Part Two of our tour will be of one of Puma's racing boats and a lesson in serious carbon fiber small space living (with 10 of your closest sailing buddies).

Check out Volvo Ocean Race for more information on the racing schedule. Puma city will be open to the public until May 16 when the race heads to Galway, Ireland. There will be an in-port race on Saturday May 9 and if you're curious what all this racing is about, check out the Puma Ocean Racing blog and these videos. As bike fans, we'd say it's the Tour De France of sailing.

Tags

shipping containers, Puma, Sailing, Volvo Ocean Race

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Comments (4)

this is architecturally pretty damn exciting for boston.
this is our equivalent of the soho prada store.

posted by baba yaga on April 28th 2009 at 6:40pm
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Interesting building. Do they pack it up to the next race after this one?

I was, however, surprised at the ugliness of the actual retail operation.. expected something a little more concept store.

posted by peekay on April 28th 2009 at 7:04pm
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i can't wait to check this out. i've been wanting a chk and this is probably as close as i'll get.

posted by charlenemcbride on April 29th 2009 at 12:34am
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Peekay -- PUMA City has already spent 34 days in Alicante, Spain at the start of the Volvo Ocean Race... this is it's last stop on the current tour but be prepared to see it pop up in the future!

posted by belgiumifye on May 2nd 2009 at 3:50pm
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