I have to admit, I was completely oblivious of the regularity of meltdowns between couples while shopping at IKEA. Usually Emily and I end up hating everyone else, not each other, navigating the hordes of listless meandering shoppers doing their best impersonation of The Walking Dead extras. But I guess it's a pretty common place to call it quits while, ironically, bickering over MALIN LÖV pillows...
NBC's 30 Rock also took aim at this consumer+relationship phenomena earlier this year, spotlighting how shopping together inside the oft crowded confusing maze of endless furnishing options can lead to an emotional meltdown. Or as Liz Lemon (Tina Fey) puts it, "We are not letting this table be a metaphor for our relationship! That's what IKEA wants us to do!"

My solution: be sure to end every trip to IKEA with soft serve ice cream.
More IKEA+30 Rock videos over at Curbed.
(Images: NBC)

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The video is hilarious. I find that when my husband and I go to ikea, we have caffeine in the car, have food for the in-store experience (either brought with us, or stop in for lunch) and shop just the two of us together (going with other family/friends becomes a suicide mission) If we stay hopped up on caffeine and have a full belly, we're all set and can make great shopping decisions and leave happy. If not, unfortunately it leads to melt downs and the infamous "Didn't you write it down?"
I now understand the phenomenon, though I have never set foot in one of their stores. CL has SO much IKEA, half-priced and preassembled, I may never go. Plus the six to eight hour roundtrip keeps me from making impulse purchases brought on by "I can always return it if it doesn't work" thoughts.
Funny coincidence this was posted today. My boyfriend (of 8+ years) and I had our first argument in IKEA two days ago. I, until reading this, was also oblivious to this phenomenon. What's funny is that our argument wasn't even about something we saw or were shopping for at the store. It did have to do with home renovations, but not anything that had to do with IKEA. Luckily, we did not break up over this and have already resolved the issue. Haha!
Word. Fight Ikea parking lot. People were even looking. Brand new experience.
Priceless. But given that almost every trip we've ever made to IKEA has been at my husband's suggestion, I'm inclined to let most arguments go by the wayside. I mean, how many stores (besides Home Depot) can I get my husband to shop at voluntarily? Now if could only get him to agree on a shopping trip to Anthropologie...
hahaha! This is so funny. My sister and I made the trip to Ikea last weekend and rand into 5 different couples having silly arguments. Must be something in the air!
Really? Didn't find it all that funny but maybe because I'm a lone shopper.
I'm going to lay blame on the serpentine, one-way pathway that helps push people over the edge. You're caught - it's now or never: do you want that [name any household product] that is suspiciously inexpensive? Gotta know RIGHT NOW! Because you can't come back for it... Oh, the pressure! Yes, there are short cuts to other sections, but only employees actually know how the layout all works.
haha, this is great!
First of all, there's a map. If you fail to take a map on your way in, it's like you are that guy in Blair Witch Project that throws the map into the gorge. Secondly, I start every trip at Ikea with food. It really helps keep you happy. Trust me. Also end every trip with a soft serve cone. The place is designed so that you spend a certain amount of time in there lost in the maze, that's why they provide food at the beginning and the end. You think you know better?
My husband used to make fun of my highly detailed lists (complete with names, dimensions, SKU numbers and prices) I would compile before going to Ikea based upon catalog information and/or website information.
Once we get there, I get the first employee near a computer to put together a "pick list" which says where my items are in the warehouse, then we skip the showroom, get our stuff and GTFO.
No arguments until we start assembling! ;-)
An addendum to my previous comment: Once he saw my pre-planning avoided us getting caught in the zombie hordes roaming around the showroom (which makes me crabby), he thinks it's a great idea.
If we do need to browse the showroom, we try to hit it at off hours. Tuesday or Friday nights after 7pm are the best, in my experience.
the only way i can get my husband to go to ikea with me is if he gets stoned first..works every time...he could be there for hours and not complain.....it makes us both happy
another rerun
lots of mileage from one article
let's move on, shall wel?
The funniest thing about that video? The room name, "Adjö", which means goodbye in Swedish. Of course, they pronounce it wrong (it's more like the french adieu), funnyyy.
And Discerning: this isn't the same story, it's an addition / follow-up to the original.
@adreina76, that is genius. And hilarious.
No Ikea arguments here - except for the non-working soft serve machine at the end. LOL
@Lilli K: haha, and it also sounds suspiciously like "Aa Jao" in Hindi, which means, "Come on in!" :-D
The only arguments we have about IKEA is going there. He doesn't want to, I do. But I always placate him with a hotdog or two, and cinnamon roll or soft serve afterwards. Especially since my favorite part of IKEA is the food section! I'm a quarter Swedish (and the rest Scandinavian), so it's one of the few places in the Northeast I can get Scandinavian foods. Although the Connecticut one is much less well stocked than the Minneapolis one.
I love to go to IKEA, but since it's two hours away and we are pretty much fully furnished, I only get to go once or twice a year, usually when a friend has something they want to shop for. I don't mind wandering the maze, I do know the shortcuts (they aren't THAT hard to find) but I seldom use them, since it's fun to poke around and see what's new or what feels new now that I have different needs...
I have no problem going with a friend, but boyfriend or family means a fight for sure. Go figure!
OK, this is the article that finally pushed me in to signing up for an account. Ikea doesn't bother me, but would send my ex into frenzied meatball-fueled mood swings. After one "that piece of crap will never cross my threshold!" from my normally mild mannered partner, I couldn't stop myself from laughing and thought how much funnier the whole thing would have been if I were drunk (which may be evidence of the way Ikea warped my thinking as well). I decided that the best thing I could imagine was playing an Ikea drinking game where everyone takes a drink for every mid-meltdown couple and there are prizes for those who find the most ridiculous product names or put together the ugliest rooms. I imagine you'd get kicked out pretty quickly, but it would be glorious until then.