I have to admit, I was completely oblivious of the regularity of meltdowns between couples while shopping at IKEA. Usually Emily and I end up hating everyone else, not each other, navigating the hordes of listless meandering shoppers doing their best impersonation of The Walking Dead extras. But I guess it's a pretty common place to call it quits while, ironically, bickering over MALIN LÖV pillows...
NBC's 30 Rock also took aim at this consumer+relationship phenomena earlier this year, spotlighting how shopping together inside the oft crowded confusing maze of endless furnishing options can lead to an emotional meltdown. Or as Liz Lemon (Tina Fey) puts it, "We are not letting this table be a metaphor for our relationship! That's what IKEA wants us to do!"
My solution: be sure to end every trip to IKEA with soft serve ice cream.
More IKEA+30 Rock videos over at Curbed.