Is This Affordable Modular Sofa The Answer To Modern Nomadism?

Is This Affordable Modular Sofa The Answer To Modern Nomadism?

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Tara Bellucci
Apr 4, 2017

How many different places have you lived in the last five years? It's not at all that uncommon for people to swap apartments with the changing of the calendar, or at least after a couple lease terms. Though being a modern nomad can be freeing, it does have its challenges—like schlepping your stuff to a new abode. A new startup will make at least one thing easier to pack: your sofa.

Today, New York-based Burrow, a new direct-to-consumer furniture brand, announced The Couch, the first piece in what they expect will be a cadre of solutions for the urban small space dweller.

Burrow clearly knows their customers' pain points surrounding furniture. The Couch ticks a bunch of boxes for the oft-moving urbanite: The overall look is a slightly mid-century vibe that could work in any space. It's customizable, ranging in size from a one-seater armchair up to a four-person sofa, with low or high arms, and comes in five goes-with-everything colorways. The cushions are tufted on one side and smooth on the other, so you can decide how you want to style it. The sofa quick ships (for FREE) in one week and arrives flat packed in two to five boxes (with handles!) that can actually be carried up to a fifth floor walkup by just one human. It assembles in ten minutes sans tools and can be easily disassembled when it's on to the next.

(Image credit: Burrow)

"We decided to create Burrow when we saw friends paying to have their couches cut apart in order to get them up narrow New York City apartment stairwells," said Stephen Kuhl, who along with Kabeer Chopra, is a co-founder of Burrow. "Burrow helps eliminate the difficulties of purchasing a couch and is specifically designed to support customers as their lives evolve."

All that and it's affordable, too: The three-seater is just $950 (that's less than the infamous Peggy, in case you were wondering). There's also a power outlet built in so you don't have to snake your phone charger across the room.

No one's popularized the flat pack concept more than IKEA, though if you've ever subjected a rickety bookcase to a U-Haul, you know that it's not always as moveable as you'd hope.

The Swedish retailer has also made several recent bets on modular furniture, including the upcoming much-hyped DELAKTIG collab designed by Tom Dixon. And of course, the VALLENTUNA and SÖDERHAMN sofa series are affordable modular favorites of ours.

Right now, Burrow just has the one couch, but the company is planning to add additional products in the future, such as home décor pieces.

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