In our Green @ Home post, we mentioned that we want to work on reducing our consumption. Yesterday, we made a first step towards this goal through buying a new book. (We know, it's a little counterintuitive.) We're hoping that Rob Walker's Buying In: The Secret Dialogue Between What We Buy and Who We Are, will help us better understand our own buying habits and give us fresh perspective on curbing our consumption...
As the "Consumed" columnist for the New York Times, Walker has been tracking consumer trends for a while now. He argues that, despite the declarations that consumers have more power than ever, we continue buy into branding and the idea that products define our personalities. In fact, we're consuming more than ever. Walker argues that "there's nothing to be gained by simply believing we are immune to brands. But there might be something gained in understanding why we aren't."
We're looking forward to delving into this book, which covers brands from Hello Kitty to Chuck Taylors to Wal-Mart. For more information, click here.
Any first-hand reviews from readers who have finished the book?