On a recent visit to Moore College of Art & Design, I came across a compelling display in the Graham Gallery – canvas shopping bags covered with nutritional messages, depicting pressing social and environmental concerns. The BYOB (Bring Your Own Bag) exhibit, I discovered, represents the work of junior level graphic design students for an assignment called Design for Social Impact, in Professor Gigi McGee's Idea and Image class.
With this project, students were asked to create a message that speaks to a nutritional issue, using a poster and a reusable canvas grocery bag as their mediums. Their chosen issue was to be fully researched and the message crafted would focus on either the cause or the effect of the specific concern. The bags would also be submitted as entries in the AIGA Philadelphia competition by the same name.
The premise behind the project:
"Proper nourishment is a basic human need. This need, so intrinsic to the health and happiness of every person, is central to many social issues. Hunger, obesity, eating disorders, organic food, and local farming are just a few related topics.
In the process of providing oneself with nutrition, a consumer makes many decisions not only about what to purchase, but also how to carry it home. Paper, plastic or reusable? Like a T-shirt or poster, a canvas bag can be a means of self-expression." – AIGA Philadelphia
Shown is a sample of the designs created by the Moore students:
1. Jaine Kopala - Feed the World / Eat Less Meat
2. Brittany Slopey - Mad Cow
3. Jess Massabrook - Frankenfish: Genetically Altered Salmon
4. Amanda McKee - Eating Disorders
5. Sam Edmonds - Your Body is a Machine
6. Amanda Groff - Growth Hormones
7. Jaeger Cohen - Don't Be Salty
8. Nicole Willis - Heart Healthy
9. Sam Busch - Dangers of High Fructose Corn Syrup
10. Gigi McGee - AIGA Call for Entries Poster
What do you think? Is there one in particular that speaks to you? If you were going to design your own bag, what nutritional topic would you choose to represent?
Images: Gigi McGee