OK, so the Wired article we're referring to doesn't really answer the question "Can Etsy save the economy?
" But it does approach the trend of micromanufacturing from a pretty interesting angle -- asking "Why are the sales of handmade goods thriving while the economy is tanking?"
What do you think? The author of said article
, Clive Thompson, thinks its all about our new obsession with customization and individuality.
We're tired of cookie-cutter products. We're searching for a little authenticity.
If you do shop Etsy or any other site that sells handmade goods, we're curious: What's your motivation?