Can Etsy Save the Economy?

Blogging Wired Magazine

OK, so the Wired article we're referring to doesn't really answer the question "Can Etsy save the economy?" But it does approach the trend of micromanufacturing from a pretty interesting angle -- asking "Why are the sales of handmade goods thriving while the economy is tanking?"

What do you think? The author of said article, Clive Thompson, thinks its all about our new obsession with customization and individuality.

We're tired of cookie-cutter products. We're searching for a little authenticity.

If you do shop Etsy or any other site that sells handmade goods, we're curious: What's your motivation?

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