The Wall Street Journal reports "12% of IKEA's content for the Web, catalog and brochures were rendered virtually" for the 2013 season. It's all being done as a cost cutting measure, since whole rooms can be reorganized and re-rendered without the cost of hiring teams of stylists and photographers. So take another look inside your 2013 IKEA catalog...you might be looking at something more imaginary than you already thought!
More about IKEA's transition from photography to 3D rendered interiors at IKEA's New Catalogs: Less Pine, More Pixels
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