Take a close look inside the newest IKEA catalog and it's easy to be stricken with interior decor envy. Rooms so perfectly decorated and organized...too perfect in fact because some of those rooms are 3D renders!
The Wall Street Journal reports "12% of IKEA's content for the Web, catalog and brochures were rendered virtually" for the 2013 season. It's all being done as a cost cutting measure, since whole rooms can be reorganized and re-rendered without the cost of hiring teams of stylists and photographers. So take another look inside your 2013 IKEA catalog...you might be looking at something more imaginary than you already thought!