Over the past few months we've read a number of comments across blogs eviscerating products (and the people who own them) that are expensive or newly purchased on the grounds that 'true' green living means being, essentially, frugal. Even if the products in question have definable green qualities or aesthetic value (i.e. sustainably manufactured, locally produced, durable or iconic, etc), these comments communicate a No-Exceptions policy: don't spend money, buy only secondhand, and don't buy it if you can DIY it. But this dogmatic view is at odds with the following fact: most products, practices, and designs that are shaping our world and changing it for the better cost money. So how can we demand better products if we're not willing to pay for them?