Here's an oldy but a goody that's even more relevant now as MORE people are doing it... I recently bought my first pair of "serious" jeans. The reason I know this is because as I was standing at the register about to pay A LOT of money for them, a cool dude who was standing next to me at the register said, "Oh, you're going to like those." "Do you have a pair?" I asked him. "Nope," he said, "But you're going to like those." I felt like a first time drug buyer or as if I was buying a Ferrari, not a pair of jeans. And then he said, "And remember, don't wash them."