Sleeping On Jane Seymour's Mattress

Although it might sound like a dream come true for a Medicine Woman fanatic (if such thing exists), Jane Seymour released a new line of memory foam beds this past Monday. Look out Martha Stewart, there's a new girl in town...

Seymour just launched the mattress line and is debuting a new collection of rugs this week.

What part does a celebrity play in the design process? According to this article on Shelterpop, Seymour choose the materials and is responsible for the names of the mattresses, coloring and ticking. A design motif monogram is based on her paintings. Seymour stands behind her products and in fact, says that her whole family is sleeping on her new mattresses, so I guess we can add product testing to the list.

These kind of product brandings always strike us a a bit odd and got us wondering - do you own any "celeb" branded home goods?

(via: Shelterpop)

(Image: OCRegister, Josie Swindler for Shelterpop)

Comments (6)

No. I do own a bottle of "Lovely" which is SJP's fragrance but that's pretty much it.

posted by ebrown on September 16th 2009 at 11:33am
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I don't think Martha needs to worry, that is one cheesy display.

posted by LoriSF on September 16th 2009 at 11:35am
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No. I don't own any celebstuff. I get a little weary of these people branding everything in sight. Why should I buy a mattress because Jane Seymour picked out the colors and the names? How much money does she need in this life? At least Martha really does cook and paint and garden and entertain and...

posted by dhm on September 16th 2009 at 11:39am
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Are you kidding me? This industry is hurting right now. Putting her name on a mattress means nothing. Anything to make a buck!

posted by obdimples on September 16th 2009 at 12:21pm
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Has anybody got information on sleeping on a memory style mattress?

posted by hrhprincessfiona on September 17th 2009 at 10:23am
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Memory foam mattress info galore here...

http://sleeplikethedead.com/bed-mattress-review-home.html

posted by Octavia on October 21st 2009 at 2:37pm
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