apartment therapy changing the world, one room at a time

Ah, glad to see you have discovered aLoft. I've done work with Starwood and saw the materials on this new brand a year ago - will be very interesting to watch as it hits the market.

aLoft is meant to be to a W what a Courtyard is to a Marriott. i.e. a limited service hotel that can appeal to the W type customer in areas that can't support a full blown W. Look for dozens and dozens of these things across the country over the next few years in smaller cities, 'burbs and airport strips.

If choosing between this and the Doubletree and the Hampton Inn out along some highway, no question that I would take the aLoft. It will be a great success in bringing efficient, sleek design to the masses, just as W popularized the boutique hotel for corporate America.

I am not crazy about the look of this but I love the ideas.

Good concept bad design. There is a miss match of materials and color and does not seem like a good use of space. I have seen more apealing budget hotels for much less in other countries. The blue has to go.

I agree... this would be so much chicer in neutral colors. Kind of feels like Delta's "Song" airline (ie, flying circus), and we know what happened to that.

Yawn.

The owner of the inexpensive hotel I stayed at in Vientiane, Laos in early 2007 had done this in all his rooms. The bathroom implementation wasn't this fancy but the concept of headboard as multi-functional room divider was similar.