apartment therapy changing the world, one room at a time

I want those red chairs!

Awwwww shoot, this just made my DAY! I want EVERYTHING.
Hahahaha.

Sign me up for that couch! Too bad there is zero chance of any of it surviving this long...

that is so awesome.

Great stuff, love the striped chair but what gives with the twin beds?? Would showing a queen/king been too controversial back then?

Frankly, I'd buy some of that stuff right now!

I'd like to see more.

i miss wood-paneled TVs.

Wow - IKEA was alot more stylish and classic back then...
...back in the days when IKEA meant "Made in Sweden"

Uh, yeah this is so much

Mmmm Shag....

Awesomeness. I still have my Ikea catalogs from the 90s; I hope someday they look this good.

With the popularity of MCM these days, Ikea ought to put some of those designs back in production.

I wonder if any actual Ikea furniture from the 60s survives.

I had a couple of early Ikea catalogs from the 70's. They were all in Swedish. I had to read them with a Swedish Dictionary by my side.

"I wonder if any actual Ikea furniture from the 60s survives."

I wouldn't be surprised if it does - there's lots of generic/unlabeled "Danish Modern" in resale shops throughout Scandinavia and imported to the US.

Doubt we'll be able to say the same about a 2009-vintage Billy, Klippan or Expedit in 2055...

Wow, the fact that they haven't even done a logo redesign since 1965 is impressive.

Wow, I would buy that stuff now! Looks incredibly current!

Omg, I adore this.

Just goes to show that IKEA has been knocking off the designs of others since the very beginning...

(recognize the originals those chairs were based on? if not, check out 1stdibs)

And Ingvar Kamprad has been laughing all the way to the bank, as the 5th ranking billionaire in the world, with a net worth of some $22 billion...

(btw -- did you know that IKEA is actually a DUTCH registered company??? And that it is structured as a NON-PROFIT??? All part of a major tax-dodge...

http://en.wikipedia.org/wiki/IKEA )

I wonder if there is an online archive of old ikea catalogues.

love the couch!

"I wonder if there is an online archive of old ikea catalogues."

If there isn't (and I don't think there is), someone please please make one.

Doubt we'll be able to say the same about a 2009-vintage Billy, Klippan or Expedit in 2055...

Don't know about the Klippan, and the Expedit is fairly lightweight (which has its advantages), but there's no reason why a Billy bookcase won't survive a hundred years or more. They're simple and well-built and neutral enough to be immune to fashion.

Awesome! One of the best posts ever!

Is it just me, or does that second picture look like a dolls house interior? And what's with that weird TV?

As for the first picture, what colour-blind hippie decided that an apple green floor with canary yellow walls was a great idea?

Major tax dodge? Set up by a man who still flys COACH class? LOL Go talk to Ingvar first; then repeat that comment!

@Lizliterarious: I take great pleasure in repeating it: IKEA is a major tax dodger.

Just because someone has reported that Ingvar still flies coach has nothing to do with how IKEA is structured, and to induce such a relationship is to commit an informal fallacy, an error in logic.

Here is the information on how IKEA avoids taxes (seriously, you don't find anything fishy about IKEA falling under a Non-Profit?):

"In 2004, the last year that the INGKA Holding group filed accounts, the company reported profits of €1.4 billion on sales of €12.8 billion, a margin of nearly 11 percent. Because INGKA Holding is owned by the nonprofit INGKA Foundation, none of this profit is taxed. The foundation's nonprofit status also means that the Kamprad family cannot reap these profits directly, but the Kamprads do collect a portion of IKEA sales profits through the franchising relationship between INGKA Holding and Inter IKEA Systems.

Inter IKEA Systems collected €631 million of franchise fees in 2004, but reported pre-tax profits of only €225 million in 2004. One of the major pre-tax expenses that Inter IKEA systems reported was €590 million of “other operating charges.” IKEA has refused to explain these charges, but Inter IKEA Systems appears to make large payments to I.I. Holding, another Luxembourg-registered group that, according to The Economist, “is almost certain to be controlled by the Kamprad family.” I.I. Holding made a profit of €328 million in 2004.

In 2004, the Inter IKEA group of companies and I.I. Holding reported combined profits of €553m and paid €19m in taxes, or approximately 3.5 percent.[23]

The Berne Declaration, a non-profit organization in Switzerland that promotes corporate responsibility, has formally criticized IKEA for its tax avoidance strategies. In 2007, the Berne Declaration nominated IKEA for one of its Public Eye “awards,” which highlight corporate irresponsibility and are announced during the World Economic Forum in Davos, Switzerland.[25]"

Oh, and lest you think that IKEA actually undertakes a lot of charity with that enormous untaxed profit it has amassed, here is the scoop on that:

"The INGKA Foundation is officially dedicated to promoting “innovations in architecture and interior design.”[23] With an estimated net worth of $36 billion, the foundation is unofficially the world’s largest charitable organization, beating out the much better known Bill and Melinda Gates Foundation, which has a net worth of approximately $33 billion.[26]

Despite its enormous wealth, the Ingka Foundation does very little charitable giving. Detailed information about its grantmaking is unavailable, as foundations in the Netherlands are not required to publish their records. But IKEA has reported that in 2004-2005, the Ingka Foundation's donations were concentrated on the Lund Institute of Technology in Sweden, and the Lund Institute reported the receipt of $1.7 million grants from the foundation during both of those years. By way of comparison, the Gates Foundation made gifts of more than $1.5 billion in 2005.[26]"

SO FRICKEN COOL

Amazing! I love everything